The tour is set to kick off in Arizona in March and wrap up in Los Angeles in August. Nov 18 2022 by Eden Arielle Gordon. Look, I recognize that it is beautifully made music. I think thats the thing that leads to lasting impact. ", Swift said Friday that the controversy occurred because of a "multitude of reasons," and suggested that the blame for the situation falls on Ticketmaster. In the 2010s, with each record release, there seemed to be a major dispute with the streamers., Well in the 2010s, with each record release, there seemed to be a major dispute with the streamers. She has certainly raised awareness, but yeah, all of her music is on the streaming platforms. If music was working, you could keep leaning harder into it, but its not the future of that business. The company noted that although they only gave out 1.5 million presale codes, the site was overwhelmed on the day of the sale due to fans who showed up without a code and a "staggering number of bot attacks.". There are not as many folks in the middle class of streaming as the streamers would like to say there are. So, critically, Spotify is just deeply linked to the major labels. Ill bring this back to Taylor Swift, because she did live through these eras. ", She continued, "That's why we will hold a hearing on how consolidation in the live entertainment and ticketing industry harms customers and artists alike. The company said the cancelation was triggered by unprecedented demand, with more than 3.5 million people pre-registered to get an access code for purchasing tickets. You can get your one robot nursery rhyme to go viral on TikTok, but then you dont have any other moves. She got into a big fight with Apple Music, which wanted to give Apple Music away to new subscribers for free for three months in order to build a user base. You kept more of your revenues if you own your music, youre always better off but it was much more challenging as an independent. The tour, which will be a "journey through the musical eras" of Swift's career, is set to kick off next March in Arizona. Thank you so much. When fans eagerly showed up to try and purchase tickets on Nov. 15, however, they were met with a litany of issues on the Ticketmaster website. Theyre like, Great, we know that revenues are growing. The 33-page lawsuit was filed Friday in Los Angeles, attorney Jennifer Kinder told The Post. Do we have a sense of how that works and if the labels are happy with that? Say you only listen to Guns N Roses for an hour that month, but everybody else listens to Taylor for like 24 / 7, the entire time. Thats going to happen. 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But yes, its just another place where the economics are not in the favor at all of the people producing the material. A lot of her early records were released on CD, but by Red, there was a lot of pressure to put things on streaming. The master recording represents the largest majority of the revenue in streaming, as it did in the physical goods era as well. The big difference is that the whole industry was a physical goods business; as you said, people were buying CDs in stores. They were smart to follow what the crowd was doing. Shes very savvy, yes. She just wont stop. Its really easy to say to listeners, Hey, this thing doesnt make any sense, but that is the business model that we have all bought into, whether or not were conscious of it. Li Cohen is a social media producer and trending reporter for CBS News, focusing on social justice issues. Taylor Swift performs onstage during her "Reputation" stadium tour in Arlington, Texas, on Oct. 5, 2018. Vinyl is a small but meaningfully growing share of the music revenue pie. This is how theyre going to bring all of their money in. ", Swift said Friday that the controversy occurred because of a "multitude of reasons," and suggested that the blame for the situation falls on Ticketmaster. For example: based on the volume of traffic to our site, Taylor would need to perform over 900 stadium shows (almost 20x the number of shows she is doing)that's a stadium show every single night for the next 2.5 years. Ticketmaster still has 170,000 Taylor Swift Eras Tour tickets after its canceled general sale for the tour. So yeah. She got into a fight about Apple Music, but now shes one of the faces of Apple Music. You have no idea how much that means.". The singer commented on the issue on her Instagram story on Friday, saying. "Its a function of Taylor Swift. All 2 million tickets for the Verified Fan onsale were sold to Verified Fans. Taylor Swift performs on stage during her "Reputation" stadium tour at Wembley Stadium in London on June 23, 2018. You dont have a streaming service unless you have all the music. "We apologized for the difficulties you may have experienced, and have been asked by Taylor's team to create this additional opportunity for you to purchase tickets.". They would have to figure out how to succeed on the streaming side. Instead, what they do is they give out a proportion of their revenues. A lot of songwriters liked that model. Unfortunately, a lot of them dont then translate into fan bases that will come out and buy tickets to shows. While appearing on The Graham Norton Show, the "Bejeweled" singer first teased an upcoming tour tied to the release of her latest album. The ticket-selling. Two, she is also an incredible capitalist money machine. The demand "could have filled 900 stadiums," he said. Swift said there was "a multitude of reasons" why people had "such a hard time trying to get tickets" and is trying to figure out how to "improve" the disastrous rollout moving forward. If we had a pay-per-stream model, all of a sudden Spotify would have to pay out seven times more than its used to during that winter season. Its the only way that you can hear these songs. 4 tickets together to the ERA'S TOUR Taylor Swift on Saturday May 13th (5/13/23)! SPOTIFY CROWNS TAYLOR SWIFT'S 'MIDNIGHTS' AS MOST-STREAMED ARTIST, MOST-STREAMED ALBUM Many fans sat in the Ticketmaster queue for hours waiting to get Swift tickets. The queue for those tickets, initially reserved for both Taylor . Everyone knew getting tickets for Taylor Swift's The Eras Tour was going . "Congratulations, you have been selected to participate in a limited-time opportunity to request to purchase 2 tickets to Taylor Swift The Eras Tour," the note read, per Billboard. Lets just be more explicit about that to make it really clear for people. Mix. You have to get completely enmeshed in this thing and see all of it to be able to understand the references that are happening in any given moment. I have just not been happy to see how the mad rush of everybody into printing funny little pictures happened. Im pulling my back catalog. That was bold, because by 2014, the winds were in the sails of streaming. It was probably on her terms, but even Taylor Swift could not get people to pay higher fees or subscribe to a music streaming service while also paying for CDs. Weve had some guests on to talk about why theyre doing it. There are hundreds of people who have been signed now off of the platform to label deals. Thats really interesting to me, because the thesis of this conversation is that we have had 20 years of streaming and this model seems like its teetering. There is so much that is similar, especially the labels that have sustained, but how we interact with music and who distributes that music has radically changed. Were looking at Taylor Swift and using her career to chart us through this era. I mean, they would all say they are. (Fox News Digital / Fox News). Thats why they want to do podcasts and why they have original videos. ", Swift concluded her note with a sign-off to her fans who weren't able to get tickets: "All I can say is that my hope is to provide more opportunities for us to all get together and sing these songs. This doesnt make any sense.. People want higher payouts per stream, and they want streams that are fair to artists and actually connected to their subscription. Talk to us about the CD era. In total, the company explained, 2.4 million tickets were sold across the Verified Fan and Capital One sales on both Ticketmaster and SeatGeek. Tickets, $40-$146, Seat Geek. Get browser notifications for breaking news, live events, and exclusive reporting. I dont know. I have to say, Im not following it too closely because its such a complex ecosystem. I've done this SPECIFICALLY to improve the quality of my fans' experience by doing it myself with my team who care as much about my fans as I do," she wrote. Part of what youre saying, Nilay, is that music is more valuable than it has ever been. Each of you listening is not going to give them that nice $5. If you are doing well later in your career, you might say to the label, Hey, before I renegotiate a deal with you, I would like to own my masters not only of my current catalog, but also my back catalog, because all my fans still listen to all of that music. Many artists will do this, renegotiate their deals, get better rights, and so on. Taylor Swift is known for planting Easter eggs and all the visuals match up in interesting ways, but in the world of K-pop, there are concepts and character arcs that last over many albums. She wants to own every piece as much as she can, as long as this thing is still working for the rights-holders. The company did not say whether more tickets would be sold for the tour at a later date. I mean the musicians, yeah. Do Guns N Roses get $0? Im so sorry. What Im getting at is that the marketing funnel is really hard. I dont think we actually know, but if you were an artist at that time, how much of that money was coming to you? As much as this streaming model may not be a good business, music is a really essential part of our culture. )," the Grammy winner wrote on social media. So yes, there are other breakout stars, and there are more and more of them every single day. Dude, music licensing is so freaking complicated. So moving outside of the $1 million NFT to the $20 NFT, maybe there is an opportunity for more collectible items in this sense. If the songs are just marketing for tour tickets, then you should put the songs everywhere you can all the time. You can find out more and change our default settings with Cookies Settings. Music is weird in that it seems utterly ubiquitous, but its actually consumed the most by, and obsessed over the most by, a fairly small group of people. Theres so much. Its happening at Warner Discovery. There were some smaller versions of this business that launched in the United States RIP Rdio, which was a Verge favorite. The economics of this dont make sense for us. When you visit this site, it may store or retrieve information on your browser, mostly in the form of cookies. When you start getting into the number of people who are actually getting wealthy off of the streaming model, its a very, very small, elite group of people that get to have a successful music career. To be fair, the big knock on the music industry during the CD era was that CDs were full of filler tracks in order to make them look like a better value than they were. Its NFTs, its blockchain tokens, its whatever universe the DJs want to put together. Apple Music is going to be fine because the iPhone is fine, right? In 2014, she removed her entire back catalog of music from Spotify. What was the structure of the industry in the 2000s? She was very hesitant to participate in the new digital era, calling out the ways in which it was set up to exploit artists. Notified fans will receive their individual invite to submit their purchase request prior to Friday, December 23. We were five years into the iTunes era at that point. Its not just which artists you listened to, its how much you listened. Since then, Swift has released three new albums: "Folklore," "Evermore" and "Midnights. It feels like what probably needs to happen is subscription prices need to go up, there has to be massive cost-cutting, and there has to be user growth and diversification of business which again, I dont think music is a tech business. I just need guitar solos. How much of that money went to her as the artist, in general? We have three big labels now, but we had four at the time. Subscribe; . Charlie, I think the algorithm might be better than you think. LOS ANGELES, CA Trying to buy Taylor Swift tickets for the Eras Tour? Now were in this inversion where the music is effectively free to listen to, and the artist wants your $20 for a concert ticket. It was the labels job to promote you, manufacture CDs, truck those CDs to stores all over the country, manage their relationships with physical media, and distribute it. I was a collector. What happens after you submit a ticket request? Now, here in 2023, the music is marketing for you selling everything else your concert tickets, your merch, your NFTs, whatever it is. Your job is to go make a ton of bets and hope that one of those will fund all of the bets that fail, and that it does so extremely well and makes you a lot of money. David Hasselhoff is still doing well in Germany. Do you think she, as an artist, understood that this change was coming and was changing her strategy? TAYLOR Swift is set to release more tickets for her The Eras Tour after thousands of fans missed out on Ticketmaster. There are all kinds of new ways to participate. When I think of the promise of the Metaverse, what I think about is a private equity firm collecting royalty checks on streaming Neil Youngs back catalog to me. It's been a long time coming .". Everyone was putting their albums on streaming, and people were having a great time exploring Spotify. 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